Net Promoter Score at just under 93 percent

Our average NPS for 24 months has stabilized at over 90 percent.

– August 2025 –

In the second half of 2025, we once again asked our customers about their satisfaction. The question posed to buyers over the last six months was always:

“On a scale of 0 to 10, how likely are you to recommend our company to a friend or colleague?”

We were delighted that most of our partners chose the number 10. We use this survey to calculate the Net Promoter Score (NPS).

Anyone who wanted to could also submit a short statement, which we are happy to present here in the speech bubbles and in the text block below.

NPS-08-2025EN2

Average value over the last 24 months 

How is the Net Promoter Score calculated?

The answers to the above question are classified into three groups:

  • Promoters (score 9-10): 
    These are customers who enthusiastically recommend our company to others. They are extremely satisfied and loyal.
  • Neutrals (score 7-8): 
    These customers are satisfied, but not enthusiastic. They are neither particularly loyal nor particularly dissatisfied.
  • Detractors (score 0-6):
    These customers are dissatisfied and may give our company a negative rating or recommendation. They are not loyal and may leave.

To calculate the NPS, we subtract the percentage of detractors from the percentage of promoters. The result is between -100 and +100. A higher NPS value therefore indicates a greater likelihood that customers will recommend us to others.

What does the Net Promoter Score actually tell us?

The NPS is more than just a simple number. The value provides insight into customer opinion and enables companies to quantify customer satisfaction and loyalty. We can then draw important conclusions from this:

  • Enthusiastic customers actually recommend us to others. This allows us to benefit from a broader customer base.
  • Detractors, on the other hand, offer valuable insights into areas where we can improve. This enables us to take targeted measures to increase customer satisfaction.
  • A high NPS is considered an indicator of long-term customer loyalty. We can therefore expect to do business with you over a longer period of time.

Advantages of the Net Promoter Score for customers

However, the NPS not only offers advantages to us as a company, but also to our customers. Since we rely on customer feedback to improve our NPS, this leads to continuous improvement of our products and services. Our partners thus benefit from even higher quality offerings.

We also use the NPS to better understand customer needs and to offer personalized products and services.

Conclusion

Overall, the Net Promoter Score is a valuable tool for measuring customer satisfaction and loyalty, helping us to improve performance and retain customers in the long term.

It is a concept that not only benefits companies, but also improves the customer experience in the long run. And that is exactly what we want: for customers to be satisfied with our work. 

Any questions?

We are happy to advise you!

BW
Bernd Widmaier
Sales

Sales manager and expert in vertical markets and in Mac, video storage and media streaming.